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The College Website: Perfecting the Digital Experience with Limited Time and Resources

The school website has always been important, but given our new virtual reality, it has become a key engagement tool for colleges and universities. Whether you are a college looking to recruit undergrads or a university looking to recruit grads, your website must attract prospects and convince them to take the next step in their journey.

Unfortunately, users are more sophisticated than ever before, and technology is advancing daily, but your time and resources have not changed. So, what can you do?

Please join Emily Upton, VP of Agency Services, to learn about EAB’s unique approach to website transformation, including our use of layered multimedia content to create immersive digital experiences.


Emily Upton

Vice President of Agency Services, EAB

Emily Upton is a vice president for agency services at EAB with extensive experience in all aspects of creative, digital, web strategy, audience research and campaign development. Emily specializes in direct marketing recruitment campaign services for Higher Education clients. Her work supports college-bound populations through best-of-its-kind student success marketing campaigns that match students to right-fit colleges using collective power of over 300 higher educational institutions to generate insights.

Lex Ruby-Howe

Managing Director of Partner Development, EAB

Lex Ruby-Howe is a Managing Director of Partner Development team at EAB. In her capacity as Managing Director, Lex oversees the go-to-market strategy for a suite of platforms for prospective partner universities and colleges in North America, the UK, Europe, and Australia-New Zealand.

Education runs in Lex’s blood– her father, once an elementary school English teacher is now Education Policy professor, and several of her relatives are teachers, education policy wonks, and former professors– dinner table conversations were always stimulating. Prior to joining EAB, Lex served as a Cabinet Advisor to the Prime Minister of Australia, and as a Policy Advisor in the division of Social Philanthropy & Investment. Prior to that, Lex worked in then University of Pennsylvania’s Development Department to launch the Student & Young Alumni Engagement and Philanthropy programs; she also worked in Penn’s admissions & recruitment divisions in her early career.


The College Website: Perfecting the Digital Experience with Limited Time and Resources