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The Art of Optionality: How to Build an Event Agenda for Maximum Attendee Engagement

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As marketers and event planners, we know creating meaningful content and connections requires a more thoughtful approach to attendee experience. But oftentimes, that’s easier said than done. Regardless of if it’s an in-person, virtual, or a hybrid event, it all starts with the agenda!

By leaning more heavily on the voices of the audience members and infusing their preferences and insight into the content, you can drive a more relevant program that rises to the top of a crowded landscape. A poorly designed agenda is overwhelming and frustrating to attendees – and will impact the experience.

In this webinar, we’ll explore the new narrative around choice and optionality in your experiences and share with you:

  • New ways to rethink agenda design
  • Best practices that give attendees a choice and a voice
  • The role of data before, during and after the event
  • And more…
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Dan Lotzof

Chief Revenue Officer & Chief of Staff, Notified
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Michelle Goodman

CMO, Guild

Michelle is CMO at Guild, a mobile-first platform for communities and networking. She has 25 years of marketing, comms and community experience in a mix of agency/consultancy/client side roles, including at Econsultancy, Lexis PR and Access Intelligence. Connect with her on: Guild: LinkedIn: Twitter:

Bob Mitchell

Bob Mitchell

Principal, Mitchell Partnership Alliances

From his corporate marketing background as a New York City based TV and digital executive at such companies as: Viacom, Disney, Sony Pictures Entertainment, NBCUniversal, Madison Square Garden Entertainment as well as various digital start-ups, several years ago he was recruited and relocated to Washington, D.C. to transform, reimagine and reinvent the B2B events based speakers bureau business.

With a focus on the power of storytelling and emotional connections through audience experiences, his fresh, unique and forward thinking approach applied a content driven and media focused lens to the traditional role of events, conferences and meetings.

Currently, as a principal at his consulting firm, Mitchell Partnership Alliances he advises

organizations from Fortune 500 companies to associations including PwC, NAB, the USO and many others on the operational, creative, strategic and communications alignment across integrated channels with virtual, hybrid and physical in-person events at the core of the customer journey while building continuous engagement and community.

Sunnary Sam

Global Demand Design Center, Sr. Marketing Manager, VMware

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The Art of Optionality: How to Build an Event Agenda for Maximum Attendee Engagement