From its earliest uses for monitoring brand health and crisis management, social analytics has evolved into an essential consumer and market intelligence tool. However, failure to keep pace with the rapid evolution of the social web creates gaps in the insights used to fuel critical business decisions across your enterprise.
Join NetBase Quid as we uncover the 5 hottest trends in social media analytics. We will use cannabis and “the new way to work” as examples, featuring companies like Ikea, Comcast, and Zoom while we explore:
- Discovering emerging themes and consumer trends
- Emerging platforms like TikTok and Reddit
- Including your own and third party data
- Taking a proactive approach to anticipate shifts in behavior
- Creating a framework for repeatable and scalable analyses
Michael SeymourGlobal Director of Market Research @Netbase Quid
Michael brings 15 years of experience in bringing products to market to NetBase Quid, focusing on helping businesses engage successfully with buyers, whether digitally and in person. His experience spans every aspect of GTM strategies, including product marketing, sales enablement, product management, sales, and product development.
Harvey RañolaGlobal Head of Media Intelligence @Netbase Quid
Harvey has been developing and executing marketing and revenue operations strategies for more than 10 years. He also has a background in journalism and multimedia production, which has given him the opportunity to create content for media companies and brands like ESPN, Fox Sports and Taco Bell.