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The 3 Keys to Successful Content Marketing

Online | On Demand

Get results with influential content marketing! Considering the endless digital options to market great content in 2018, what channels generate the most leads? Hear from two marketing experts about maximizing demand generation for B2C and B2B consumers.
Key takeaways:
  • Learn first-hand marketing tips from two reputable tech businesses
  • Discover the best ways to acquire new customers
  • Improve retention and growth opportunities within your customer base

Rachel Anderson

Director of Content Marketing, Screen Pilot

Rachel Anderson’s experience comes from years in the hospitality and travel industry as a marketer, public relations professional, and content strategist. Her degree is in Journalism & Strategic Communication, and she thrives when leading her team to exceed client expectations each day. Her interests outside of work include volunteering, sour beers brewed in Colorado, and summer adventure in The Rockies.

Justin McHeffey

Product Marketing Manager, Readytalk

Justin McHeffey has held a wide range of marketing and communications roles for B2C- and B2B-focused companies. His work experience includes event promotion and content creation for retail vendors, as well as lead generation and digital marketing in the SaaS (software as a service) industry. He’s also a former TV meteorologist and reporter where he learned to drive market share and part his hair on the side. 


The 3 Keys to Successful Content Marketing