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Technology Solutions for the Future of Marketing

This new webinar format is designed to bring you demonstrations of leading marketing technology tools from our partners. You’ll get free product demos and the chance to ask the experts all your burning questions. Can’t stay the whole time? No problem! Attend the demos that interest you, or tag-team it and have a colleague attend one!

Demonstration Topics: 

Any modern and agile business needs cutting-edge technology solutions to stay competitive. In an ever-changing competitive landscape you are required to be growth-focused and agile to stay ahead. Sessions Include:

December 7: 

1:00 – 1:30 PM CST: Terminus: Account-Based Marketing

1:45 – 2:15 PM CST: Allego: How to Effectively Manage and Activate Sales Content

2:30 – 3:00 PM CST: SharpSpring: Revenue Growth Platform Demo 

3:15 – 3:45 PM CST: Validity: Supercharge Email Program Performance for 2022

Schedule

Terminus: Account-Based Marketing 

Presenter: McKenzie Keefe, Solutions Consultant, Terminus

Account based marketing is a new approach to B2B marketing where teams prioritize their “best-fit” accounts and use different channels, tools, and data to get their brand in front of important decision makers. What may sound relatively straightforward at first, ABM also represents layers of complex personalization tactics and technologies to use that could overwhelm some. With that, if you’re new to ABM, join this session to learn more!

Allego: How to Effectively Manage and Activate Sales Content

Presenter: Jake Miller, Senior Product Marketing Manager, Allego

90% of marketing deliverables are not used by sales. (American Marketing Association)

This represents a clear (and upsetting) waste of your resources and talent. The truth is, most marketing teams today are frustrated with poor alignment with sales and low content usage.

The good news? You can start bucking this trend right now.

Of course your sellers need access to the most timely, relevant, and impactful materials. But it’s not enough to simply make assets available—sellers must know how to use these resources and when to deploy them in the sales process to optimize their impact.

Join Allego’s Product Marketing Lead, Jake Miller, as he shows off the latest and greatest technology and best practices of Sales Content Management and Activation.

You’ll learn

  • How to get sellers to not only use the content you produce, but use it effectively to win deals.
  • How to accelerate content-driven results with virtual tools like Digital Sales Rooms—and why traditional tactics are no longer enough.
  • Best practices to equip sellers with the information they need to deliver the perfect pitch every time.
  • How to help sellers differentiate themselves from competitors by using content that’s relevant, easy to find, and highly personalized.
  • How to leverage analytics to measure the effectiveness of your content and perfectly time follow-ups.

And Much More!

SharpSpring: Revenue Growth Platform Demo 

Presenter: Noah Butler

Top 4 Reasons a SharpSpring Demo is Not-to-be-Missed:

  • We’re the easiest platform to work with We offer a full set of features at a fraction of the cost of other providers
  • More than 10,000 businesses and 2,000 agencies worldwide have chosen us
  • You’ll get unlimited users, unlimited support, plus hundreds of integrations
  • We know your sales team is under constant pressure to drive more, better quality leads with less resources than ever.

That’s why so many businesses today are turning to marketing automation to help streamline their tech stack, cut down on redundant tasks, and open up time for your sales and marketing teams to focus on finding and nurturing potential leads. Marketing and sales teams no longer need to spend time cobbling together tools and data. Now they can focus on growing your business and creating better customer experiences in SharpSpring’s all-in-one marketing platform designed to easily manage: Marketing Automation Email CRM Sales Engagement Social Media Ads.

Don’t miss this chance to check out a live tour of the SharpSpring platform focused on revenue growth and find out how it can simplify your workday while helping you grow your business and boost your bottom line. During the demo, we’ll walk you through all our features, from real-time analytics, to how to build powerful campaigns and workflows, and much more.

You’ll get answers to all your questions about what marketing automation is, how it works and how to use it, and whether it’s a fit for you. Discover the power of marketing automation and what it can do for your business in this fun, informative, and easy-to-follow demo. Learn more at sharpspring.com/business/?utm=AMAdemoday2021.

Validity: Supercharge Email Program Performance for 2022

Presenters: Kelly McCann, Product Marketing Manager, Validity, Janelle Pelletier, Senior Solutions Consultant, Validity, Travis Murray, Solutions Consultant, Validity

For digital marketers, 2021 has been a rollercoaster ride with industry developments like Apple’s release of iOS15 and Mail Privacy Protection (MPP) fundamentally changing the ways we can – or cannot – track and measure the engagement of our audience. Now, with global email volumes continuing to skyrocket towards a “new normal” and competition for attention in the Inbox at an all-time high, what are leading brands doing to stand apart, innovate their email programs, and plan for continued growth heading into 2022?

Tune in on December 7th to see for yourself how Everest by Validity can help you manage and optimize your email marketing campaigns and improve email program results.

You will learn:

  • What metrics (besides Opens and Clicks) top brands are using to measure email campaign success
  • How to meet (and exceed) subscriber expectations for tailored, relevant messages with new data points and engagement metrics
  • How to scale your email marketing efforts faster with automated alerts and workflows


McKenzie Keefe

Solutions Consultant, Terminus

Starting in the world of marketing automation, McKenzie now works to build the best solutions for customers in the account based marketing segment of the GTM. Working with customers to create technology stacks that get them to their unique organizational goals is a skill she’s worked to earn. Seeing customers passionately lean in when it comes to seeing critical transformations and results is the best part of her job. Let’s talk ABM!

Jake Miller

Senior Product Marketing Manager, Allego

Jake Miller joined Allego after commercial launch to help establish product marketing and lead ongoing strategic use case development and commercialization efforts. Jake is passionate about sales performance and incorporates his experience as a salesperson in the commission-only high-ticket retail world into his approach for product marketing at Allego.

Noah Butler

Director of Partnerships, SharpSpring

Hailing from Lakeland, Florida, Noah attended the University of Florida (Go Gators!) and brings years of business development experience to the table. He’s certified in multiple automation platforms — that’s why he can confidently say SharpSpring is the best one out there! Noah is thrilled to get to teach agency and SMB end users about marketing automation within the SharpSpring platform, and help them create effective strategies for earning new business and expanding upon current relationships. He also works closely with Marketing and Sales teams, coaching them on how to create and implement seamless sales and marketing automation to drive revenue. At the end of the day, Noah prides himself on finding ways to create substantiality for his partners’ businesses and empowering them to do the same for their own clients.

Kelly McCann

Product Marketing Manager, Validity

Kelly McCann is a Product Marketing Manager at Validity, where she is responsible for the marketing efforts across Validity’s suite of email products. She is passionate about helping companies recognize the importance of email deliverability to improve the performance of their email marketing programs. Having been a part of several B2B marketing teams throughout her career, she uses this experience to communicate the value of Validity solutions to other marketers.

Travis Murray

Solutions Consultant, Validity

Travis Murray is a Solutions Consultant at Validity Inc, where he enables the sales team to keep up with changes in the email landscape, email deliverability, and basically all things email. Travis is based out of New Brunswick Canada and has an extensive history working with technical teams and non-technical marketers navigate the ever-changing world of email deliverability.

Janelle Pelletier

Senior Solutions Consultant, Validity

Janelle has been with Return Path and now Validity for six years. During that time, she has directly supported a wide variety of clients in maximizing deliverability, providing detailed data analysis, troubleshooting and recommendations for her client’s email program success. Janelle has a deep working knowledge of email deliverability and strives to arm marketers with all the data needed to maximize the success of their email program.

 

Technology Solutions for the Future of Marketing