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Taking a Lean Approach to Connect with Your Social Followers

The (business) world changed overnight and there is no playbook on how to navigate the uncharted territories. Bottom lines dropped, unemployment surged, and somehow, companies are left to pick up the pieces and continue developing meaningful relationships with customers as if nothing happened. With restructures and budget cuts, how can you use the plentiful resources around you to create moments that matter?

In this webinar, you will learn how to repurpose assets to become cross-functional in digital channels, decrease dependency on external agencies, and reduce redundant spending on content creation.


Jessica Leachman

Jessica Leachman is currently  Global Social Media Insights and Analytics Lead for Roche (nearly 3 years).  Prior to that she was with Memo Marketing Group and holds a BS in Marketing from Indiana University Kelley School of Business.  She is an experienced Global Marketing Specialist with a demonstrated history of working in biotech and pharmaceutical industries where her focus has been on marketing strategy, data analysis, market research, and digital communication.


Taking a Lean Approach to Connect with Your Social Followers