The future of mobile conversion tracking is omnichannel. There are a diverse range of other touchpoints and events across that you need to measure to gain a contextual understanding of your audience, optimize marketing efforts, and facilitate conversions both within and beyond mobile. It’s time for a shake-up.
In this webinar, find out why you need to track key mobile events at the individual field level and learn how to turn your conversion data into high-impact omnichannel engagement for the individual.
- The evolution of mobile conversion tracking and the challenges brands face today
- How to measure conversions of the omnichannel customer in context
- How to use individualized conversion data to boost campaign impact and marketing ROI
Akhil Mohan, Business Development Lead, Resulticks
With 5 years of experience in the fields of digital marketing, campaign & account management, and business development, Akhil has worked with leading brands like Samsung and Estée Lauder. As the Business Development Lead at Resulticks, he collaborates closely with brands across verticals to identify opportunities for solution transformation using his expert knowledge of the Resulticks platform and acute understanding of their marketing needs.