Retention increases overall customers’ lifetime value but the leaky bucket problem is real. Industry data shows about 90% of mobile app users abandon or stop using the app within the first 90 days. That’s a staggering figure for businesses that depend on their apps for mobile income. Retention may be your biggest challenge—but learn techniques to transform it into your biggest opportunity.
Steven ShapiroVP of Marketing
Steven leads marketing for the Americas at CleverTap. He brings a diverse background delivering growth at scale and has held leadership roles at Informatica, WeaveWorks, VmWare, Symantec, McAfee and Hewlett-Packard