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Retail Marketers: Unlocking the Potential of your Loyalty Program

This free event is now available for on-demand registration and access through March 16, 2023. Once registered, the on-demand content will become available. 

One-size-fits-all loyalty programs are passé. Each of your members are unique, leaving customers asking, “do they really know me?” An effective loyalty program provides value to both brands and customers. Done right, successful loyalty programs balance rational, financial and emotional loyalty.

Fast Facts:

  • Adding 5% more loyal customers can increase profit by 15-20%
  • Loyalty members can spend up to three times more than non-members
  • 65% Of a brand’s business comes from existing loyal customers

Join Epsilon and Adobe October 21 for an interactive conversation about how brands are getting the most from their loyalty programs by:

  • Anticipating consumers needs based on data-driven insights
  • Activating and engaging across channels and devices in the moments that matter
  • Proving and measuring the value delivered to members
  • Optimizing and improving performance through continuous refinement

Shannon Ottinger

Vice President, Loyalty Consulting, Epsilon

Shannon has a strong background in technology consulting spanning 20+ years via employers from rDialogue to GE Capital and Ernst & Young. Now as VP of Loyalty Consulting at Epsilon, Shannon is a member of the leadership team leading client strategy and thought leadership. She is fascinated by digital disruption and the opportunities technology is creating to build seamless customer experiences.

Shannon thrives on helping clients transform how they deliver on customer needs and has led projects with global market leaders including UPS, American Express, Nike, Adidas, and Lowe’s. Shannon earned a Marketing MBA from Emory University and resides in Atlanta, GA.

Andy Jennings

Vice President of Sales- NA Retail, Adobe

Andy brings over 25+ years of experience in the software space with the majority of his time spent at Adobe leading high-performing sales teams. Andy is currently Vice President Sales, Retail, CPG & Healthcare. He joined Adobe as part of the Scene7 acquisition where he created the sales force from startup, and has continued to build on this foundation in North America, EMEA and Japan.  He earned a BA in Business at Boston College and calls Belvedere Tiburon, CA home.

John Copeland

Vice President, Digital Strategy Group, Adobe

John Copeland is a Vice President in the Digital Strategy Group (DSG) at Adobe. John leads a team of strategists working on transforming the way companies compete by advancing their digital capabilities.  John has over 20 years of experience in marketing strategy, customer insights, and analytics.  Before joining DSG, John led Adobe’s Marketing and Customer Insights team – providing customer intelligence to the business and leveraging advanced analytics to optimize the impact of marketing investments (e.g., paid, owned, earned media, events) across the business.  John also led the Marketing team’s contributions to Adobe’s Data-Driven Operating Model (DDOM).

Prior to joining Adobe, John held leadership roles at McKinsey & Company, Accenture, Prophet, Rosetta, and ebay. In addition to his experience in the tech sector, John has also worked with clients around the world in industries such as consumer packaged goods, retail and e-commerce, pharma/healthcare, and financial services.  John holds a B.A. in Psychology from the University of Michigan and a Ph.D. in Psychology from the University of Minnesota.


Retail Marketers: Unlocking the Potential of your Loyalty Program