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How Increasing Reputation Score Can Boost Sales Growth 10%


Do you know your Reputation Score? A focus on improving this indispensable index is the key to attracting and retaining business and closing more sales. That’s what FordDirect learned when it partnered with and applied online reputation and CX management best practices to improve star ratings, search rankings and customer service at 1,100 Ford and Lincoln dealerships across the U.S.

Watch this webcast to learn:

  • What is your Reputation Score, why is it critical to your success
  • How a high Reputation Score correlates with an increase in revenue
  • How helped FordDirect’s dealer customers achieve an average Score of 705 — 150 points above the industry average
  • How FordDirect uses Reputation Score to identify and fix issues that impact customer experience

John Patterson

John Patterson is director, social media and reputation management at FordDirect, a joint venture between Ford Motor Company and its franchised dealers. In this role, he is responsible for leading the social media and reputation management strategy and execution for the company’s Ford and Lincoln dealer customers. John has almost a decade of social media marketing experience working for Fortune 500 and Global 500 companies in the automotive and consumer goods industries.

Cassie Tod

Named in the 2018 SaaS Report as one of the top 50 women in Saas, Cassie leads’s Customer Success, Business Listings, Social Media and Review Response Operations. She was instrumental in hiring and developing a dynamic team for’s Arizona office. Throughout her career, she has helped grow businesses ranging from first-year start-ups to public companies, building Customer Success and Operations teams into successful, high-performing organizations.


How Increasing Reputation Score Can Boost Sales Growth 10%