As consumers become more privacy-conscious, businesses must be transparent with their data collection and usage to build trust and maintain relationships with their end-users. Driving personalized user experiences that are compliant with regulations like the CCPA, TCPA, CASL, and GDPR is more difficult than ever. Marketers must sync preferences and consent settings throughout complex tech stacks to establish a centralized engagement database for maintaining compliance and continuing to drive positive UX.
In this webinar, we will discuss best practices to automate marketing compliance while creating dynamic brand experiences across all your consumer privacy touchpoints and continue executing impactful marketing strategies.
Neil TolbertPrivacy and Marketing Consultant, CIPP/E, CIPM
Neil Tolbert serves as a Privacy and Marketing Consultant at OneTrust PreferenceChoiceTM— part of the #1 most widely used privacy, security and third-party risk technology platform. In his/her role, Neil advises companies large and small on best practices to drive engaging user experiences and build trust while demonstrating compliance across 100s of global data privacy regulations, including the CCPA, TCPA, CASL and GDPR. Neil is a Certified Information Privacy Professional in European Privacy Law as well as Privacy Program Management and earned a BBA in Marketing from Georgia College & State University.