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Reimagine Marketing Research: The Rise of Research Technology

This free event is now available for on-demand registration and access through June 21, 2022. Once registered, the on-demand content will become available.

Marketing in today’s world requires cutting through noise and deep understanding of customers – which requires data. As we shift towards first-party or zero-party data, market research has a crucial role to play in helping marketers achieve their objectives, yet it is frequently underutilized. In this presentation, Steve Mast, EVP – Platform at Schlesinger Group, will discuss the growing power of research technology (ResTech) for the modern marketer. From supporting agile marketing to improving decision-making, ResTech can help. Join this webinar to find out how.

SteveMast-Delvinia

Steve Mast

EVP – Platform, Schlesinger Group

Steve Mast holds many roles, including EVP – Platform at Schlesinger Group, President at Delvinia, and Chair of the Board for the Canadian Marketing Association. He was instrumental in transforming Delvinia from a digital strategy and design consultancy to an incubator to transform the consumer insight and market research industry. Trained as an architectural technologist, Steve uses this unique perspective to inspire and spearhead his team, tackling opportunities that no other company is addressing in order to help an impressive roster of Fortune 500 clients gather, use and protect data.

 

Reimagine Marketing Research: The Rise of Research Technology