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Redefining Your Brand Management Strategy

This free event is now available for on-demand registration and access through July 20, 2022. Once registered, the on-demand content will become available.

A strong and positive brand reputation increases revenue and brings in new customers. Organizations invest lots of time and money to build and sustain their brands, but maintaining brand integrity can be challenging – especially when multiple people are involved in creating brand content across many different touchpoints.

The solution: A reliable brand management strategy.

Join this coffee talk series to learn how to:

  • Build your brand identity
  • Structure your brand management system
  • Apply your brand management strategy to maintain brand integrity
  • Take action to elevate your brand to the next level

Fifteen (15) people (3 people per day) who attend the AMA Coffee Talk Series “Refining Your Brand Management Strategy” will be awarded a $25 Starbucks e-giftcard. The drawing will take place on the last day of the series, Friday, April 22, 2022. Winners will be announced on The giveaway will be emailed directly to the winners’ email address provided at time of registration and sent out within 2 business days following the winner announcement. Only attendees located in the United States are eligible for this giveaway.

Coffee Break Schedule

Monday, April 18
Build Your Brand Identity
In this session, you’ll learn how top companies build and shape their brand identities – plus why you need to be intentional in shaping your own.

Tuesday, April 19
Develop a Brand Management System
On day two, we’ll explore the organizational principles behind a strong brand management system, including how to create a single source of truth for brand assets.

Wednesday, April 20
Maintain Brand Integrity
Learn how to create clear brand guidelines and establish approval processes that protect brand integrity without creating bottlenecks. 

Thursday, April 21
Ensure Brand Consistency
Discover how to use technology to ensure your content is always on-brand, no matter who is involved in creating and distributing it.

Friday, April 22
Bring It All Together
In the final session, we’ll bring all the brand management principles we’ve discussed together and boil them down into actionable steps.

erica gunn photo

Erica Gunn

Chief Marketing Officer, Canto

Erica Gunn is currently CMO at Canto and has a background in both marketing and operations leadership roles. Prior to Canto, Erica was Head of Marketing for Adobe Workfront. She has also held Vice President positions at Nordstrom and Planview and business operations roles at the Bill & Melinda Gates Foundation.

Nick Barber

Nick Barber

Guest Speaker, Senior Analyst, Forrester

Nick serves application development and delivery (AD&D) professionals. He specializes in video technologies, digital asset management (DAM) for customer experience, and personalization. In the video space, he covers online video platforms for sales and marketing and enterprise video technologies for training and employee experience. Nick also researches DAM, which has become a cornerstone technology for enterprises as they dramatically increase their creation of rich media content like images, video, and 3D assets. On the personalization front, Nick is exploring how personalized customer experiences live at the intersection of data and content and how the understanding of that content can be augmented with artificial intelligence.

Nick has nearly 15 years of professional experience in the technology and media industries. Prior to joining Forrester, Nick was the director of online video at IDG, where he was a technology news journalist for PC World, Computerworld, and other sites in IDG’s global network. He built IDG’s award-winning global video presence from both a content and technology perspective, and he produced thousands of videos on a range of enterprise and consumer topics. His work has appeared on ABC News,, and in a major motion picture.

Nick earned a BS in journalism from Boston University, where he also currently teaches as an adjunct professor.


Redefining Your Brand Management Strategy