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Reclaiming Opt-Outs and Unsubscribes

February 23 , 2021, 12:00 pm CDT

Update your subscribers’ email consent with a re-permission campaign! While many marketers have run these campaigns in the past as part of regular data hygiene efforts, the GDPR puts more compliance pressure on marketers to have consent records up-to-date. As a result, launching campaigns to update subscribers’ email consent can be tricky for marketers.

But beyond this, marketers can leverage re-permission campaigns to be strategic, benefit their audiences, and earn trust from customers. In this virtual workshop, we’ll cover re-permission campaigns, how to design a multi-touch customer experience, and re-permission strategies to help drive opt-ins and keep consent records updated.


Claire Feeney

Product Marketing Manager

Claire Feeney serves as Product Marketing Manager at OneTrust PreferenceChoice — part of the #1 most widely used privacy, security and marketing user experience technology platform. In her role, Feeney is responsible for driving the development and delivery of OneTrust’s consent and preference management product as well as driving the refinement of the toolset and offerings. She works with marketers to centralize their user consent and preference management; comply with 100s of global data privacy regulations, including the GDPR and CCPA; and to drive engaging user experiences while promoting transparency as a key part of branding. Prior to OneTrust PreferenceChoice, Feeney led many strategic projects as a product marketer at VMware and has been responsible for pricing and packaging strategy, key technology partnerships, and digital properties and content. Claire earned a bachelor’s degree in business from the University of Georgia.


Reclaiming Opt-Outs and Unsubscribes