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Ready for Anything: How to Infuse Agility into Your Marketing Strategy

October 28, 2020, 12:00 pm CDT

Change has come to define the past year, and it will probably define the next one, too. Some marketers are exhausted from pivoting from one surprising development to the next. But it doesn’t have to be this way. Operating with agility can help you succeed today, stay ready for anything, and even save both time and money. In this session you will learn how to:

  • Develop a winning marketing strategy that’s ready for anything
  • Anticipate changes and pivot execution quickly
  • Optimize spend and maximize efficiency

Caroline Hull

Director of Field Marketing & Partner Marketing, Adobe Experience Cloud

Caroline Hull manages the Commercial Field and Partner Marketing Teams for Adobe, focusing on the Marketo Engage and Magento Commerce products. Caroline has spent her career in the high-tech industry building go-to-market strategies focused on delivering unique and scalable regional campaigns. An experienced Field and Event Marketer with a demonstrated history of success in sourcing, influencing and accelerating pipeline. She works cross-functionally with the greater marketing organization as well as customer success, partner and sales to ensure she delivers the ultimate ROI.


Brittany McKeighan

Event Marketing Manager, Adobe Experience Cloud

Brittany McKeighan develops and leads large-scale event communications and promotions strategy for field and corporate events for Marketo Engage and Magento Commerce products. Brittany is a Marketo Certified Expert and has been a marketing automation power user for the last 9+ years. Outside of work, you can catch her chasing an active toddler, reading a good book, or hitting up a trendy coffee shop.


Ready for Anything: How to Infuse Agility into Your Marketing Strategy