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Privacy Sells: The Value US Consumers Place on Privacy

Free webinar brought to you by Securys

This free event is now available for on-demand registration and access through October 26, 2023. Once registered, the on-demand content will become available.

Would you like to know how many US customers you can win by doing privacy well? Or how many you will lose if your privacy lets your organization down?

Securys, a specialist data protection and privacy consultancy recently commissioned Kantar to survey more than 3,000 consumers across continental US to investigate how privacy impacts buying decisions and brand loyalty.

The research results reveal how much US consumers care about privacy and how it impacts their behaviours in various markets.

During this webinar, Ben Rapp, Founder and Principal at Securys reveals detailed results from the recent Privacy Made Positive® research, highlights what the findings mean for US customer-facing businesses and outlines how privacy can be used as a competitive advantage.

He is joined on the panel by Adara Bowen, Executive Vice President Growth and Strategy at the American Marketing Association; Amy Nixon, the Senior Vice President Strategy at 9Rooftops Marketing; and Joana McKenna, CEO of

Together, the panel reviews the research findings and considers the actions marketers should be taking now to build brand trust, drive increased customer loyalty and boost revenues.

Webinar registrants will receive the eBook with the detailed US research findings.

Registration for this webinar is open now but the webinar will begin at 10 AM CT April 26, 2023.

Adara Bowen

Executive Vice President Growth and Strategy, American Marketing Association

Prior to her current role, Adara was a champion for the launch and rollout of the AMA brand across its global support center, 70+ professional chapters and 350+ collegiate chapters. She also played a strategic role in the association’s recent technology transformation.

Adara is no stranger to brand transformation. Prior to the AMA, she worked across account management, brand strategy, business development and marketing at well-known branding firms Landor and Kaleidoscope. She has contributed to delivering and winning work for companies like Procter & Gamble, Kraft Heinz, Kohler, Dow, ConAgra, Newell Brands, Elmer’s, Bell’s Brewery, Fairlife, Hospira, Delhaize America and others.

Ben Rapp

Founder and Principal, Securys

Ben is the founder of Securys. As Principal he leads client engagements across the UK and internationally with particular focus on financial services organisations.

Deeply passionate about the ethical aspects of privacy, Ben sees privacy done right as a means to secure a more sustainable enterprise. He is also the creator of Privacy Made Positive®, the research project which uses economic and market research to show that there is a real return on investment in privacy.

Ben holds the CISSP-ISSMP, CIPP/E, CIPP/US and CIPP/M certifications and is an IAPP Fellow in International Privacy and a BCS Chartered Fellow. He is also a serial entrepreneur and active investor in early-stage companies.

Amy Nixon

Senior Vice President Strategy, 9Rooftops Marketing

Amy Nixon, SVP, Head of Strategy for 9Rooftops Marketing, has nearly 20 years of experience counseling marketers on how to best reach their consumers. In 2021, Amy led the launch Trajectory, 9Rooftops’ data science & strategy standalone brand.  Passionate about unlocking meaning from data, Amy believes there is always more to learn about your customers and their experience with your brand. As a marketing consultant, Amy has worked across a wide range of verticals including CPG, fast casual restaurants, home goods, retail, healthcare, telecom, wine and spirits, tobacco, government and B2B, including brands such as Kraft, Nestle’, SC Johnson, Whirlpool, QDOBA Mexican Eats, Optimum Nutrition, Bayer, and International Truck.

Joana McKenna

Chief Executive Officer,

After successfully founding, launching and selling her own baby and kids e-commerce company, Joana has led an accomplished 20-year career building global brands with expertise in high-growth e-commerce businesses. She has held key executive roles in sales, general management, product management, marketing, supply chain and operations at Walmart eCommerce, Johnson & Johnson, and Amazon. Her reputation as one of the most powerful women in marketplace e-commerce and one of the few female CEOs in the industry makes her a perfect fit to lead Jane’s digital transformation and purpose-driven future.

A firm believer that the seller is the most important customer on a marketplace platform, she is fully committed to ensuring Jane is the go-to marketplace for independent women sellers, women-founded brands and boutique owners to grow their business. Her recognitions include 30 Women to Watch 2021 (Utah Business), Top Women in Retail 2021 (Women in Retail), Utah’s 40 Over 40 2022 and Woman of the Year 2022 (Utah Business).


Privacy Sells: The Value US Consumers Place on Privacy