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Privacy Sells: The Value US Consumers Place on Privacy

Free webinar brought to you by Securys

Would you like to know how many US customers you can win by doing privacy well? Or how many you will lose if your privacy lets your organization down?

Securys, a specialist data protection and privacy consultancy recently commissioned Kantar to survey more than 3,000 consumers across continental US to investigate how privacy impacts buying decisions and brand loyalty.

The research results reveal how much US consumers care about privacy and how it impacts their behaviours in various markets.

During this webinar, Ben Rapp, Founder and Principal at Securys reveals detailed results from the recent Privacy Made Positive® research, highlights what the findings mean for US customer-facing businesses and outlines how privacy can be used as a competitive advantage.

He is joined on the panel by Adara Bowen, Executive Vice President Growth and Strategy at the American Marketing Association and other exciting panelists.

Together, the panel reviews the research findings and considers the actions marketers should be taking now to build brand trust, drive increased customer loyalty and boost revenues.

Webinar registrants will receive the eBook with the detailed US research findings.

Registration for this webinar is open now but the webinar will begin at 10 AM CT April 26, 2023.

Adara Bowen

Executive Vice President Growth and Strategy, American Marketing Association

More information on Adara and her work coming soon.

Ben Rapp

Founder and Principal, Securys

Ben is the founder of Securys. As Principal he leads client engagements across the UK and internationally with particular focus on financial services organisations.

Deeply passionate about the ethical aspects of privacy, Ben sees privacy done right as a means to secure a more sustainable enterprise. He is also the creator of Privacy Made Positive®, the research project which uses economic and market research to show that there is a real return on investment in privacy.

Ben holds the CISSP-ISSMP, CIPP/E, CIPP/US and CIPP/M certifications and is an IAPP Fellow in International Privacy and a BCS Chartered Fellow. He is also a serial entrepreneur and active investor in early-stage companies.


Privacy Sells: The Value US Consumers Place on Privacy