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Predicting Success: Ad and Creative Testing Powered by Research Automation Will Save Ad Budgets

Online | On Demand

Advertising budgets are under attack. Major brands are auditing what is working and adjusting budgets drastically. The answer to this growing trend is better testing ahead of campaign launch. Luckily research automation has made it much faster and less expensive to conduct this testing. No longer does creative or ad testing take weeks. Learn how you can utilize automation to conduct ongoing, iterative and optimized advertising tests that can help predict campaign success and justify budgets. Explore new best practices for advertising and creative testing in the new DIY research automation environment and cutting-edge tools that not only make testing easier but more effective. 

Shanon Adams

Chief Revenue Officer for AYTM.com- Ask Your Target Marketing

Shanon Adams has over 15 years’ strategic operations, technology marketing and product development experience. She earned her Master of Business Administration (M.B.A.) with a concentration on Behavioral Science in Marketing from Columbia University. 

Lev Mazin

CEO and Co-founder of AYTM.com- Ask Your Target Market

Having a graphic design background, Lev Mazin is an expert in UI/UX with over 15 years of experience. Prior to AYTM, Mazin worked with such clients as Oracle, Tiffany & Co, Maserati, Harry Winston, Whole Foods Market, and Jamba Juice helping them build their brands and multimedia/web applications.Having a graphic design background, Mazin is an expert in UI/UX with over 15 years of experience. Prior to AYTM, he worked with such clients as Oracle, Tiffany & Co, Maserati, Harry Winston, Whole Foods Market, and Jamba Juice helping them build their brands and multimedia/web applications.

 

Predicting Success: Ad and Creative Testing Powered by Research Automation Will Save Ad Budgets