Online education and online student research are growing. Marketing to prospective students is more challenging than ever with campuses reopening and online learning options still the norm. This will require you to align your content with a new, more complicated student journey.
It’s not about bouncing back; it’s about bouncing forward with the changes for higher education.
Learn practical strategies for overcoming this complex student journey based on the new normal.
· Create and update your digital marketing strategies
· Define your audience and align with their values
· Show what online learning is really like
· Focus on social media and put it to work
· Address questions and concerns head on
· Turn your faculty into thought leaders
· Create brand ambassadors
· Amplify and promote your content
· Have a security plan in place
Investis Digital helps education marketers reach enrollment goals. With our Connected Content approach, we give you content, digital and performance marketing tools to make your professional life easier.
Samantha KermodeSenior Director of Strategic Development
Samantha speaks at numerous conferences around the country, where she teaches marketers and executives how to align their digital marketing efforts with their customers’ journey. In her role as Senior Director of Strategic Development at Investis Digital, she crafts solutions that help brands stay in front of their ideal customers and exceed their business goals.
A Cleveland native, Samantha moved to Phoenix in 2014 and kicked off a career in advertising at the local NBC affiliate. She progressed into the digital space, where she is now an expert in understanding how businesses can reach their customers at every stage of the buying cycle.
Healthcare, aeronautics, higher education, consumer goods, manufacturing, ecommerce, you name it—Samantha has helped hundreds of brands across multiple industries look at their big picture and understand the gaps that prevent them from earning new customers and growing their bottom line.
Outside of work, Samantha’s passions include animal activism, being outdoors, traveling almost every weekend and meeting new friends. You might spot her around town with her dog, Ziggy Wayne, on one of their many adventures.
Mike HuberSenior Director of Strategy & Education
Mike comes to Investis Digital with over 20 years experience in marketing and advertising. Starting out in newspaper advertising, he has seen the transformation of print to digital. For the past 15 years, Mike has been involved in online marketing, developing extensive PPC programs and organic SEO tactics, resulting in a significant growth, traffic, and revenue for his clients. Mike has a strong background in organization, training, process engineering, team inception and development, new media and organizational development.
When he’s not working, you’ll find him tinkering around his workshop building something, exploring Arizona or taking photos. His newest hobby is flying drones, and potentially writing the next great digital marketing masterpiece.