What will your marketing job look like tomorrow? How will marketing change on a day-to-day basis when machine learning and integrated data sets combine to augment your work? From marketing goal identification to campaign creation to loyalty optimization, AI tools are poised to help every step of the way. Follow along as Jim Sterne paints a picture of your job as it could be done today and will certainly be done tomorrow. Be ready for a whole new way of doing the time-honored work of marketing.
Jim SterneDigital Analytics Association Board Chair and Author, "Artificial Intelligence for Marketing: Practical Applications."