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Partner to Win: How to Take an Account-Based Approach

Online | On Demand

A solid partnership between marketing and sales is important when taking an account-based approach. From choosing accounts and personas, identifying success metrics, developing internal roles when targeting accounts to utilizing the right tactics for each account – sales and marketing must be tied at the hip. During this session, you’ll hear how Marketo has partnered with sales and marketing to launch and optimize a successful account-based approach.

Lizzy Funk

Senior Manager, Demand Generation, Marketo

She runs the development, execution, and analysis of multi-channel campaigns targeting the enterprise segment of Marketo. 

 

Partner to Win: How to Take an Account-Based Approach