A solid partnership between marketing and sales is important when taking an account-based approach. From choosing accounts and personas, identifying success metrics, developing internal roles when targeting accounts to utilizing the right tactics for each account – sales and marketing must be tied at the hip. During this session, you’ll hear how Marketo has partnered with sales and marketing to launch and optimize a successful account-based approach.
Lizzy FunkSenior Manager, Demand Generation, Marketo
She runs the development, execution, and analysis of multi-channel campaigns targeting the enterprise segment of Marketo.