In this webinar, you will learn how to use data to send more relevant emails at each step of the sales funnel. Join Episerver with Jessica Best, Director of Data-Driven Marketing at Barkley, as we discuss how to easily create email campaigns that drive leads, revenue and upsells.
“You need to focus on data that will actually impact the results of your email marketing,” Jessica says. “Not all data is particularly useful. The right email and customer data can tell you what content to send, when to send it, and whether your campaign is working.”
Jessica will give hands-on advice about how to evaluate the data you have, and how to use that data to inform email content and timing across the customer journey.
You will also see how Episerver’s solution for Intelligent Campaigns can help make Jessica’s ideas a reality.
Jessica BestDirector of Data-Driven Marketing, Barkley
Jessica Best is a self-declared email marketing nerd and permission-marketing evangelist. She leads email marketing and customer-driven marketing strategy for Barkley clients, including companies like Dairy Queen and Spirit Airlines.
Joey MooreDirector of Product Marketing, EpiServer
Joey Moore is the Director of Product Marketing at Episerver. Prior to Episerver, Moore has spent the last decade working with clients on their personalization strategies, helping to drive results for some of the largest brands and guiding them to become leaders in the digital space.