Set the Bar on Total Customer Experience
In an increasingly digital world, customers are putting brand experiences at premium. In fact, 80% of customers say the experience a company provides is as important as its products or services. And while business leaders are quick to say that a connected customer experience is a major business priority, many are struggling to do it well.
In this session, learn how to connect data and insights to enhance relationships with customers and build an organization around customer experience.
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How Personalized Data Drives Marketing Performance
Marketing leaders face an uphill battle when it comes to delivering premium customer experiences while driving business outcomes in the last year. Not only do they have to keep up with the rapid pace of innovation and change, they also have to measure the impact their marketing efforts have on customer experience and acquisition.
In this session, learn 3 tips for maximizing customer engagement, driving marketing performance, and reaffirming marketing’s position as the leader in customer experience.
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Thrive in a Cookie-less Future
78% of marketers say their customer engagement is data-driven. And as the use of third-party cookies becomes increasingly restricted, marketers need to adapt and find new ways of driving effective and personalized marketing strategies.
In this session, learn 4 steps that marketers can take to prepare for the cookie-less future.
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Build a Flexible Organization with Adaption at its Core (from D360 Overview page)
Substantial changes in team dynamics brought on by the pandemic exposed operational inefficiencies. In fact, one of the top challenges for digital leaders is insufficient organizational structures and processes. As customer demands and workplace needs grow ever more digital, these kinds of gaps left unaddressed may stunt growth and hinder opportunity.
In this session, learn how to set your organization up to quickly pivot and scale during times of rapid change.
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Create a Customer-Focused Culture
Customer expectations are at an all-time high. Putting customers at the heart of everything you do as a business places you in a better position to build relationships, help customers to achieve their goals, and increase customer satisfaction. Yet many companies are falling at the first hurdle, as they fail to understand customers’ needs and expectations, or to adapt to their actions and behaviors.
In this session, learn 6 tips for building a customer-focused culture that puts the customer at the heart of your business.
