This free event is now available for on-demand registration and access through May 25, 2022. Once registered, the on-demand content will become available.
Around the world, the way we conduct business has undergone a rapid upheaval, with innovative brands prioritizing digital-first customer connections more than ever. This series is designed to provide tips and insight into how to navigate the biggest challenges facing marketers today, including:
- Prioritizing customer-centered marketing strategies
- Measuring marketing outcomes
- Navigating restricted use of third party cookies
- Scaling and evolving your marketing organization
Sessions Include:
Monday, February 21 – Set the Bar on Total Customer Experience
Tuesday, February 22 – How Personalized Data Drives Marketing Performance
Wednesday, February 23 – Thrive in a Cookie-less Future
Thursday, February 24 – Build a Flexible Organization with Adaption at its Core
Friday, February 25 – Create a Customer-Focused Culture
“Coffee Breaks” Schedule

Martin Kihn
SVP Market Strategy, SalesforceMartin Kihn is SVP of Market Strategy for Salesforce Marketing Cloud, where he guides planning for the next generation of solutions for the #1 Marketing Cloud. Before joining Salesforce in 2018, he led the data-driven marketing practice as Research VP at Gartner, focusing on marketing data integration and analytics. Before that, he was VP and director of strategy and analytics at various Publicis Groupe agencies, including Digitas, specializing in digital marketing analytics. After earning his MBA from Columbia Business School, he worked for a time as a management consultant – an experience described in his book, House of Lies, which was the basis for a Showtime series of the same name starring Don Cheadle. His most recent book is “Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement” (Wiley), co-written with Chris O’Hara.

Bobby Jania
VP Product Marketing, SalesforceBobby Jania is a technology veteran, having spent over 17 years working in enterprise software and hardware. At Salesforce, Bobby leads the marketing team for Marketing Cloud.Before Salesforce, Bobby was director of product marketing at Responsys, a leading cloud platform for cross-channel digital marketing that was acquired by Oracle for $1.5B. Bobby also served in senior product marketing and management roles at Cypress Semiconductor, a programmable embedded systems solutions provider. He holds a BS in Computer Engineering from the University of Illinois at Urbana-Champaign.

Jessica Cobarras
VP Product Marketing, SalesforceJessica Cobarras is currently the Vice President of Cloud Experiences Marketing at Salesforce. In this role, she leads the integrated marketing team for Salesforce’s industry leading products, including Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, and Platform. She joined Salesforce in 2006 and has held roles in Recruiting, Finance, event marketing, customer marketing, go-to-market, content, campaigns across multiple product lines. Jessica graduated from the University of California, Davis with a B.S. in Managerial Economics. She is a mom of two growing boys, loves zumba and meal prepping on Sundays.

Emily Fultz
Senior Content Marketing Manager, SalesforceEmily Fultz is a Senior Content Marketing Manager at Salesforce, leading the thought leadership content strategy for Marketing Cloud. Over the course of her marketing career, Emily has led programs across demand generation, sales enablement, social media, and events and is passionate about helping marketers create a cross-channel strategy to engage buyers with personalized experiences. Emily graduated from the Georgia Institute of Technology with a degree in Business Administration and a concentration in Marketing. She currently lives in Atlanta, GA with her husband and son.

Megan Reynolds
Product Marketing Manager, SalesforceMegan Reynolds is a Product Marketing Manager for Salesforce Digital 360, where she leads content and thought leadership strategy. She joined Salesforce in 2015 and has led programs across executive communications, release marketing, and events and is passionate about helping businesses drive digital transformation. Megan graduated from Indiana University with a B.S. in Sport Marketing & Management, and holds an MBA from University of Southern Indiana. She currently resides in Indianapolis and enjoys traveling, attending concerts and sporting events, and spending time with her friends and family.

Nathan Barling
VP Product Marketing, SalesforceNathan Barling is an industry recognized marketing leader who has helped design and implement data-driven marketing strategies for clients across the globe. Nathan works with clients to enable real-time data data strategies that drive optimal consumer engagements in a cookie-less world. His unique experience from working client side, agency side, and in technology helps him better understand the challenges marketers face every day and allows him to equip our clients with achievable and impactful strategies that can help companies with their digital transformation.