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Navigating the Latest Digital Trends with Salesforce

This free event is now available for on-demand registration and access through May 25, 2022. Once registered, the on-demand content will become available.

Around the world, the way we conduct business has undergone a rapid upheaval, with innovative brands prioritizing digital-first customer connections more than ever. This series is designed to provide tips and insight into how to navigate the biggest challenges facing marketers today, including:

  • Prioritizing customer-centered marketing strategies
  • Measuring marketing outcomes
  • Navigating restricted use of third party cookies
  • Scaling and evolving your marketing organization

Sessions Include:

Monday, February 21 – Set the Bar on Total Customer Experience

Tuesday, February 22 – How Personalized Data Drives Marketing Performance

Wednesday, February 23 – Thrive in a Cookie-less Future

Thursday, February 24 – Build a Flexible Organization with Adaption at its Core

Friday, February 25 – Create a Customer-Focused Culture

“Coffee Breaks” Schedule

Set the Bar on Total Customer Experience

In an increasingly digital world, customers are putting brand experiences at premium. In fact, 80% of customers say the experience a company provides is as important as its products or services. And while business leaders are quick to say that a connected customer experience is a major business priority, many are struggling to do it well.

In this session, learn how to connect data and insights to enhance relationships with customers and build an organization around customer experience.

 

How Personalized Data Drives Marketing Performance

Marketing leaders face an uphill battle when it comes to delivering premium customer experiences while driving business outcomes in the last year. Not only do they have to keep up with the rapid pace of innovation and change, they also have to measure the impact their marketing efforts have on customer experience and acquisition.

In this session, learn 3 tips for maximizing customer engagement, driving marketing performance, and reaffirming marketing’s position as the leader in customer experience.

 

Thrive in a Cookie-less Future

78% of marketers say their customer engagement is data-driven. And as the use of third-party cookies becomes increasingly restricted, marketers need to adapt and find new ways of driving effective and personalized marketing strategies.

In this session, learn 4 steps that marketers can take to prepare for the cookie-less future.

 

Build a Flexible Organization with Adaption at its Core 

Substantial changes in team dynamics brought on by the pandemic exposed operational inefficiencies. In fact, one of the top challenges for digital leaders is insufficient organizational structures and processes. As customer demands and workplace needs grow ever more digital, these kinds of gaps left unaddressed may stunt growth and hinder opportunity.

In this session, learn how to set your organization up to quickly pivot and scale during times of rapid change.

 

Create a Customer-Focused Culture

Customer expectations are at an all-time high. Putting customers at the heart of everything you do as a business places you in a better position to build relationships, help customers to achieve their goals, and increase customer satisfaction. Yet many companies are falling at the first hurdle, as they fail to understand customers’ needs and expectations, or to adapt to their actions and behaviors.

In this session, learn 6 tips for building a customer-focused culture that puts the customer at the heart of your business.

 

Headshot-Marty Kihn

Martin Kihn

SVP Market Strategy, Salesforce

Martin Kihn is SVP of Market Strategy for Salesforce Marketing Cloud, where he guides planning for the next generation of solutions for the #1 Marketing Cloud. Before joining Salesforce in 2018, he led the data-driven marketing practice as Research VP at Gartner, focusing on marketing data integration and analytics. Before that, he was VP and director of strategy and analytics at various Publicis Groupe agencies, including Digitas, specializing in digital marketing analytics. After earning his MBA from Columbia Business School, he worked for a time as a management consultant – an experience described in his book, House of Lies, which was the basis for a Showtime series of the same name starring Don Cheadle. His most recent book is “Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement” (Wiley), co-written with Chris O’Hara.

Headshot - Bobby Jania

Bobby Jania

VP Product Marketing, Salesforce

Bobby Jania is a technology veteran, having spent over 17 years working in enterprise software and hardware. At Salesforce, Bobby leads the marketing team for Marketing Cloud.Before Salesforce, Bobby was director of product marketing at Responsys, a leading cloud platform for cross-channel digital marketing that was acquired by Oracle for $1.5B. Bobby also served in senior product marketing and management roles at Cypress Semiconductor, a programmable embedded systems solutions provider. He holds a BS in Computer Engineering from the University of Illinois at Urbana-Champaign.

Headshot Jess Cobarras

Jessica Cobarras

VP Product Marketing, Salesforce

Jessica Cobarras is currently the Vice President of Cloud Experiences Marketing at Salesforce. In this role, she leads the integrated marketing team for Salesforce’s industry leading products, including Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, and Platform. She joined Salesforce in 2006 and has held roles in Recruiting, Finance, event marketing, customer marketing, go-to-market, content, campaigns across multiple product lines. Jessica graduated from the University of California, Davis with a B.S. in Managerial Economics. She is a mom of two growing boys, loves zumba and meal prepping on Sundays.

Headshot - Emily Fultz

Emily Fultz

Senior Content Marketing Manager, Salesforce

Emily Fultz is a Senior Content Marketing Manager at Salesforce, leading the thought leadership content strategy for Marketing Cloud. Over the course of her marketing career, Emily has led programs across demand generation, sales enablement, social media, and events and is passionate about helping marketers create a cross-channel strategy to engage buyers with personalized experiences. Emily graduated from the Georgia Institute of Technology with a degree in Business Administration and a concentration in Marketing. She currently lives in Atlanta, GA with her husband and son.

Headshot-Megan Reynolds

Megan Reynolds

Product Marketing Manager, Salesforce

Megan Reynolds is a Product Marketing Manager for Salesforce Digital 360, where she leads content and thought leadership strategy. She joined Salesforce in 2015 and has led programs across executive communications, release marketing, and events and is passionate about helping businesses drive digital transformation. Megan graduated from Indiana University with a B.S. in Sport Marketing & Management, and holds an MBA from University of Southern Indiana. She currently resides in Indianapolis and enjoys traveling, attending concerts and sporting events, and spending time with her friends and family.

Headshot - Nathan Barling

Nathan Barling

VP Product Marketing, Salesforce

Nathan Barling is an industry recognized marketing leader who has helped design and implement data-driven marketing strategies for clients across the globe.  Nathan works with clients to enable real-time data data strategies that drive optimal consumer engagements in a cookie-less world. His unique experience from working client side, agency side, and in technology helps him better understand the challenges marketers face every day and allows him to equip our clients with achievable and impactful strategies that can help companies with their digital transformation.

 

 

Navigating the Latest Digital Trends with Salesforce