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Navigating the Latest Digital Trends with Salesforce

Air Daily at 10am CST

Around the world, the way we conduct business has undergone a rapid upheaval, with innovative brands prioritizing digital-first customer connections more than ever. This series is designed to provide tips and insight into how to navigate the biggest challenges facing marketers today, including:

  • Prioritizing customer-centered marketing strategies
  • Measuring marketing outcomes
  • Navigating restricted use of third party cookies
  • Scaling and evolving your marketing organization

Sessions Include:

Monday, February 21 – Set the Bar on Total Customer Experience

Tuesday, February 22 – How Personalized Data Drives Marketing Performance

Wednesday, February 23 – Thrive in a Cookie-less Future

Thursday, February 24 – Build a Flexible Organization with Adaption at its Core (from D360 Overview page)

Friday, February 25 – Create a Customer-Focused Culture

“Coffee Breaks” Schedule

Set the Bar on Total Customer Experience

In an increasingly digital world, customers are putting brand experiences at premium. In fact, 80% of customers say the experience a company provides is as important as its products or services. And while business leaders are quick to say that a connected customer experience is a major business priority, many are struggling to do it well.

In this session, learn how to connect data and insights to enhance relationships with customers and build an organization around customer experience.

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How Personalized Data Drives Marketing Performance

Marketing leaders face an uphill battle when it comes to delivering premium customer experiences while driving business outcomes in the last year. Not only do they have to keep up with the rapid pace of innovation and change, they also have to measure the impact their marketing efforts have on customer experience and acquisition.

In this session, learn 3 tips for maximizing customer engagement, driving marketing performance, and reaffirming marketing’s position as the leader in customer experience.

Register

Thrive in a Cookie-less Future

78% of marketers say their customer engagement is data-driven. And as the use of third-party cookies becomes increasingly restricted, marketers need to adapt and find new ways of driving effective and personalized marketing strategies.

In this session, learn 4 steps that marketers can take to prepare for the cookie-less future.

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Build a Flexible Organization with Adaption at its Core (from D360 Overview page) 

Substantial changes in team dynamics brought on by the pandemic exposed operational inefficiencies. In fact, one of the top challenges for digital leaders is insufficient organizational structures and processes. As customer demands and workplace needs grow ever more digital, these kinds of gaps left unaddressed may stunt growth and hinder opportunity.

In this session, learn how to set your organization up to quickly pivot and scale during times of rapid change.

Register

Create a Customer-Focused Culture

Customer expectations are at an all-time high. Putting customers at the heart of everything you do as a business places you in a better position to build relationships, help customers to achieve their goals, and increase customer satisfaction. Yet many companies are falling at the first hurdle, as they fail to understand customers’ needs and expectations, or to adapt to their actions and behaviors.

In this session, learn 6 tips for building a customer-focused culture that puts the customer at the heart of your business.

TBD

 

Navigating the Latest Digital Trends with Salesforce