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More Than a Trend: The Future of Word-of-Mouth Marketing

As we kick off 2020, it’s time to reevaluate some of the marketing trends from the past decade. Many are decreasing in effectiveness and some require hefty investments with rough roads to ROI.

The opposite is true for word-of-mouth marketing, which makes it a very appealing alternative for driving a high volume of qualified leads and eye-opening ROI numbers. In fact, almost 75% of consumers identify word-of-mouth as a key influencer in their purchasing decision.

So how can marketers level up their strategies this year? In this webinar, we’ll share

  • The value of integrating word-of-mouth into your overall marketing strategy
  • Top trends and best practices for B2B companies and consumer brands
  • How to scale this customer acquisition channel


Mara Willemin

Enterprise Solutions Director, Ambassador, now part of Intrado

Mara has worked with companies of all sizes for over six years to help them strategically plan and architect relationship marketing initiatives across customer referral, affiliate, influencer, and channel partner programs. She frequently speaks about word-of-mouth on webinars and conference stages helping companies drive more customer engagement and long-term, quality customer acquisition through referrals.

Amity Kapadia

Content Marketing Director, Ambassador, now part of Intrado

Amity heads up content marketing for Ambassador, the world’s leading referral marketing software. She helps marketers build and improve their relationships with customers, affiliates, influencers, and partners through word-of-mouth marketing to drive revenue and brand awareness. With over a decade of experience in content marketing, Amity has produced content for leading brands like Apple, Ford, Paul Mitchell, Hewlett Packard Enterprise, and GM Financial.

Erika Ward

Affiliate Marketing Coordinator, Bump Boxes

Erika leads the affiliate marketing channel for Bump Boxes, the #1 pregnancy subscription box. She creates and maintains relationships with affiliates ranging from regular moms, influencers, and large media companies while obtaining new customers through word-of-mouth marketing. With an emphasis in putting moms first, Erika has created a program that motivates and rewards moms for referring others while simultaneously creating a community of interactive moms.


More Than a Trend: The Future of Word-of-Mouth Marketing