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Maximizing Your Trade Show Strategy

We all know the incredible impact of live, in-person events—but demonstrating that value can be extremely challenging. With companies on-average spending about 25% of their marketing program budget on live events, the need to maximize trade shows is increasingly important. 

Join us for a 45-minute webinar and we’ll show you how to do it!

In this webinar, you’ll learn how to:

  • Get the right people to your booth at the right times.
  • Ensure your brand is resonating with attendees.
  • Capture leads and insights in a seamless, meaningful way.
  • Tie those leads to a campaign for Insights and ROI.


Robin Rankin Clark

Manager, Trade Shows & Events at Cvent

Robin Rankin Clark is marketing manager of tradeshows and events at Cvent. With 11 years of events and communications experience, her passion is seeing an event evolve from concept to execution.

Jason Askew

Product Marketing Manager at Cvent

Jason has 12 years of experience as an enterprise conference and exhibitor planner with a strong focus on technology. He is currently the Product Marketing Manager for OnSite Solutions at Cvent. Before joining Cvent, he worked internationally with Schneider Electric, not only on their events, but their entire event technology footprint from mobile apps to RFID.

When Jason isn’t sharing his love for event technology, he’s busy flying planes and traveling with his wife and dog.


Maximizing Your Trade Show Strategy