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Maximizing Lead Generation Through Integrated Marketing

This free event is now available for on-demand registration and access through June 8, 2023. Once registered, the on-demand content will become available.

Receive a complimentary SEO Analysis when you attend

Integrated marketing strategy is making a comeback. After several years in which the key to success has been “all digital, all the time”, the best minds in marketing are focused on perfecting strategies that ensure that SEO, paid search, traditional media, and targeted community-based partnerships reinforce and support each other for maximum impact.

The reality is algorithms change, users migrate to new platforms, and expectations evolve. These shifts demand both creativity and the ability to apply data to decisions. In this webinar we will discuss how to optimally balance marketing tactics between four critical strategies for maximum enrollment impact. We will discuss:

  1. How to maximize organic lead generation through the very latest search engine optimization principles and tactics.
  2. How to strategically leverage paid digital lead generation to ensure that you have a steady stream when you need them.
  3. How to ensure that you are working your existing leads to ensure that no one who approaches you falls through the cracks.
  4. How to apply the latest best practices in your use of traditional media in order to ensure that it supports the three other pillars of your strategy.

Webinar attendees will have the opportunity to request a complimentary SEO Analysis for up to three programs.

Aaron Mahl, PhD

Senior Vice President Graduate & Online, RNL

Dr. Aaron Mahl joined RNL in 2013 delivering enrollment management consulting and strategic financial aid solutions to RNL partners. Aaron has worked with dozens of campuses to optimize their enrollment practices and financial aid policies. Before joining RNL, Aaron served on two campuses where he championed a collaborative and data-driven approach to student recruitment. Aaron’s work on campus included developing and executing a strategic recruitment plan and revolutionizing the campus visit and event strategy. Aaron currently leads the online/graduate solutions division at RNL

Erin Minsart, MBA

Director of Digital Strategy, RNL

Erin Minsart joined RNL in 2022 as Director of Digital Strategy, bringing over 20 years of marketing and leadership expertise from the healthcare, nonprofit, consumer services, manufacturing, and telecommunications sectors. As a former higher education instructor, she is passionate about education and ready to apply her broad marketing knowledge within higher education.

Scott Jeffe

Vice President of Graduate and Online Research, RNL

Scott Jeffe is vice president of graduate and online research at RNL and is the principal researcher for the RNL report that is the focus of this webinar. Over more than 20 years, Scott has worked with almost 300 institutions in 40+ states to apply market data to strategic decision making in relation to graduate, adult undergraduate, and online programs. Over 20+ years, he has developed expertise in how institutions can align with student demand while upholding institutional mission and values. He is the principal researcher for RNL’s 2022 Online Student Recruitment Report, the 2021 RNL Graduate Marketing and Recruitment Practices Report, the 2021 RNL Graduate Student Recruitment Report, and dozens of RNL blogs and articles.


Maximizing Lead Generation Through Integrated Marketing