This free event is now available for on-demand access through November 8, 2023. Once registered, the on-demand content will become available.
Events are a critical component of your ABM strategy. Not only are they the best channel at building deep engagement and connections, but they are FULL of actionable, first-party data for each attendee. Data that you can use to drive hyper-personalized experiences across your buyer and customer journeys. And what happens when you strategically add event data into your ABM program? You unlock a goldmine.
Join this webinar with Cvent’s Senior Manager, Demand Generation, Michael Landy, and the Vice President of Sales, Alex Rolfe, as they discuss how to:
- Design unique event and attendee experiences with ABM in mind
- Align your sales team with your events and ABM strategy
- Integrate event data into your existing martech
- Activate event data for more personalization and more business
Alex RolfeVice President, Sales, Cvent
Alex Rolfe is the Vice President of Sales at Cvent where he leads sales and outreach for the company’s event marketing and management platform. Alex leverages his knowledge of events of to help organizations of all sizes realize positive ROE, return on events. He is responsible for cultivating business relationships with some of the world’s leading organizations, including tech companies, life sciences, financial services, nonprofits, associations and higher education. An expert on event marketing technology, Alex has presented Cvent’s solutions to thousands of event marketers and has spoken at
dozens of events on event marketing and meeting management.
Michael LandySenior Manager, Enterprise Marketing, Cvent
Michael is a passionate, data-driven marketing professional with over 11 years of experience in the meetings & events industry. As a member of the Cvent team, Michael has worked to build the Global Enterprise Marketing function with a focus on both attracting new business as well as expanding existing client relationships. His expertise lies in building scalable business processes, driving programmatic demand for the Enterprise division and partnering with his Sales counterparts to increase lead conversion. When Michael is not working, he is probably out on a river fly fishing but more likely than not he’s chasing his one-year-old daughter around the house.