Creating content for each stage of the customer journey requires thoughtful planning to align your narrative to the needs of your audience. To ensure we are guiding our audience down their desired path, we need to tap into their mindsets to deliver content experiences that exceed their expectations. With the rise of digital events we now have the ability to activate multi-touch experiences that accelerate the path an attendee takes to becoming a customer.
Join this hands-on webinar for practical tips, tools and tech to curate a compelling content journey, for your next event, that will inspire and grow your community.
You will learn how to:
- Enhance your buyer personas with experience data.
- Design a content journey map to visualize your strategy.
- Fast-track the path to conversion with digital events.