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Marketo’s Secrets to Digital Advertising


How does Marketo get the most out of their own search and social advertising campaigns? Join Scott Minor, Online Marketing Program Manager, and Favian Castillo, Digital Marketing Specialist, as they spill the beans on their paid strategy at Marketo.

You’ll learn Marketo’s secrets to:

  • Targeting, user experience, and tracking 
  • Measuring success/ROI by program, campaign, and individual ads 
  • Retargeting, ABM campaigns, and more

Scott Minor

Scott Minor is a Certified Marketo Expert, and has more than 10 years’ experience in digital advertising for B2C and B2B companies, on networks including Google, Bing, LinkedIn, Facebook, Twitter, Instagram, and more. His other specialties include account based marketing and demand generation for events.

Favian Castillo

Favian is a Certified Marketo Expert and Digital Marketing Specialist at Marketo. If you see Marketo ads on Facebook, LinkedIn and while visiting websites – that means he’s doing his job. Favian has previously worked for food, entertainment and beauty companies with expertise in various marketing and advertising aspects.


Marketo's Secrets to Digital Advertising