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Marketing Masterclass: How USAA Uses Insight and Analytics to Understand True Digital Behavior

Online | On Demand

It has become critical for brands to understand the difference between the experience customers are actually having vs what we think they are doing. Are the metrics and data points you’re analyzing giving you the full picture of what your customers are seeing and doing?

In this digital experience masterclass, Matt Schaub, Digital Product Manager, Digital Operational Reporting and Visualization at USAA, will explore how he uses digital insight and analytics to better understand customer behavior and deliver world-class digital experiences.

Matthew Schaub

 

Marketing Masterclass: How USAA Uses Insight and Analytics to Understand True Digital Behavior