Dr. Shira Agasi, PhDSenior Data Scientist and Researcher, Clicktale
Dr. Shira Agasi has a PhD in Organizational Behaviour from the University of Toronto. She uses her understanding of the psychology and sociology of how people interact with organizations and brands to uncover their decision-making and cognitive processes. Her work at Clicktale centers on translating the implicit cues of consumers into actionable behavioural insights. Dr. Agasi’s approach to consumer behaviors through form analytics gives Clicktale the ability to pinpoint which areas in the form relate to poor lifetime value and trust in a brand, and which enhance them, as well as to distinguish between visitors’ intent and motivation to share information with a brand.