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Marcom Tech Trends to Watch in 2021

As COVID-19 turned the world upside down in 2020, higher education Marcom teams were forced to pivot their operations and technology like never before. Now with a full semester complete despite the ongoing pandemic, what technology trends should teams keep top of mind and how might those trends impact strategies going forward? Join the higher education industry team as we unpack how the martech landscape is changing across industries and how that might impact higher education institutions.

Key Takeaways:

  • Changing definitions of Marcom success
  • Shifts in engagement standards and privacy practices
  • Evolving marketing skillsets and processes
  • Emerging data management strategies and tactics

Brad Schleicher

Director, Industry Solutions, Higher Education Marketing & Communications

Brad Schleicher is a Director of Industry Solutions for Higher Education at He leads the marketing & communications solution strategy and oversees engagement with the higher education CMO and marketing leaders council. Previous to his role at, he was a product marketing leader at Blackboard where he supported the global adoption of Moodle, the world’s most widely-used learning management platform. He was also a features reporter for the Baltimore Sun Newspaper.

Rob Zaebst

Industry Advisor, Higher Ed Marketing & Communications,

Rob has a background in Digital Marketing Strategy where he has worked both in higher ed and in corporate marketing, concentrating on the alignment of CRM, Marketing Automation, Email, Social Media, and Analytics. He is the former Director of Digital Strategy at Michigan State University where he worked in the Central Marketing and Communications office to bring campus-wide alignment around marketing technology. Rob also currently teaches a class in social media listening in the Masters of Market Research program at Michigan State University


Marcom Tech Trends to Watch in 2021