This free event is now available for on-demand registration and access through June 20, 2022. Once registered, the on-demand content will become available.
More than half of all major marketing and IT projects, like website redesigns or replatforming, fail to meet expectations. In this webinar, we’ll share tips and tactics from our decades of experience in leading these types of projects across industries and company sizes. Learn the most important steps to take to keep everyone, from your project sponsors to your agency partners, on the same page — and avoid having your website redesign be part of that negative statistic.
Jonathan BailerCTO, Liquid
Jon has served as Liquid’s Chief Technology Officer over the past 7 years working to build and evolve its custom applications and website implementation practice for small to mid-sized enterprises and healthcare organizations. He has had the great fortune of supporting organizations like Mack Trucks, Crayola, BIC, Construction Specialties, and Baptist Memorial Health Care Corporation with their Sitecore applications. Jon works closely with Liquid’s UX Design and Digital Marketing groups to deliver best in class digital solutions for its clients. Prior to joining Liquid, Jon’s experiences include building global travel software for American Express Travel and supporting military communication solutions for the Department of Defense.
Kyle McFarlandEngagement Director, Liquid
Since 2018, Kyle has worked closely with Liquid’s Services Team Leaders to help design custom digital solutions that align to its partners’ KPIs and business objectives. He has acted as an Account Manager for mid-sized enterprises and healthcare organizations, lead new business development activities with Liquid’s Executive Team, and formalized Liquid’s Sitecore partnership program efforts. Kyle brings a forward looking and visionary approach to his projects by leveraging the latest in experience expectations from across verticals. Prior to joining Liquid, Kyle’s experiences include designing and managing airport advertising programs for Clear Channel Airports and cofounding Stylecard, an apparel ecommerce technology company.