Joanna O'ConnellVP Principal Analyst, Forrester Research
Joanna O’Connell serves B2C marketing professionals and is an industry expert on programmatic advertising. As vice president, principal analyst leading adtech coverage, she explores the fast-evolving digital advertising ecosystem with a focus on helping marketers make the right organizational and technology decisions to power customer-obsessed marketing. Specifically, she covers several core components of a modern buy-side tech stack including demand side platforms (DSPs), ad servers, dynamic creative optimization (DCO), and the like, as well as looking at the intersection of service and technology in programmatic media management.
Angela SanfilippoSenior Director of Marketing, 7.ai
Angela Sanfilippo is a highly accomplished and strategic marketing executive with a solid track record of defining cross-channel B2C and B2B marketing strategies for brands such as Panera Bread, Yankee Candle, Purell, ConAgraFoods, HP, CA, and Symantec.