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Leveraging AI to Drive Insights-Led Personalization At Scale 

Begins 12PM CT

Personalizing your marketing campaigns for one customer is easy, but how about one hundred customers, or better yet – thousands of customers across multiple marketing channels? Artificial intelligence (AI) as part of your martech stack can help you work smarter, not harder – allowing you to give each and every customer a unique experience.

No matter where you are in your personalization journey, we want to empower you to reimagine your customer experience strategy. In this session, you’ll learn:

  • How to take the guesswork out of your marketing strategies for good
  • How to use data-driven insights to optimize your campaign performance with a 360° customer view
  • A crawl, walk, run approach to personalization to craft meaningful experiences that drive customer value
  • How one brand boosted its sales by 30%, repurchase rate by 27% and return-on-ad-spend by 69% with an insights-led, personalized marketing approach
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Luisa Franson

Product Marketing Manager for North America, MoEngage

Luisa is the Product Marketing Manager for North America at MoEngage. She has extensive experience in marketing across various industries and business models, including Fintech, an AI-powered Ad Tech startup and now Martech. She holds a PMMC® Core Certification from the Product Marketing Alliance.

MeaganWhite

Meagan White

Vice President of Marketing for North America, MoEngage

Meagan White leads the North America marketing and sales development team at MoEngage. She has more than a decade of marketing leadership experience within the martech, customer experience, and content management sectors, managing marketing strategies in various functions including demand generation, digital marketing, product marketing and communications. She holds a master’s degree from Boston University.

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Leveraging AI to Drive Insights-Led Personalization At Scale