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Know Your Customers, They Will Listen: Conversations That Convert

Online | On Demand

Marketing dollars just don’t go as far as they used to. Customers are barraged by advertising everywhere, and they have their blinders up. But when a brand really knows its tribe – truly understands each customer as a human being – something incredible happens. Marketing becomes a two-way conversation: an individualized, relevant experience that delights the customer and engenders deep brand loyalty.
But how can you automate at scale the ability to interact with individual customers in a completely 1:1 way – understanding the customer’s “why” — without hiring a team of expert data scientists? 
The key to the future of marketing lies in technology that ties all of your tools and data together, unifying this disparate information into a coherent and actionable profile. Customer data platforms (CDPs) make personalized marketing possible, orchestrating data from dozens of sources to build rich customer profiles that brands can leverage to create truly individualized experiences.

Darren Guarnaccia

Chief Marketing Officer at Lytics

Darren Guarnaccia is an international software executive with deep experience in all aspects of corporate and product and market development. A frequent public speaker on topics such as  customer experience design and value, he is often found spending time with customers and partners to understand what that next problem is that needs to be solved. He’s responsible for company vision, product innovation and marquee relationships with customers, partners and industry analysts. Guarnaccia blends his strong technical expertise and social media savvy with his outside-in, customers first mentality to help shape products and markets.


Know Your Customers, They Will Listen: Conversations That Convert