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Killer Paid Search Tactics That Every Marketer Needs to Know

Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you get it right, you can drive high-value inbound calls. And once you get a potential customer to call, they convert at 10x the rate than they do online, so you might be sitting on a gold mine. But driving inbound calls with PPC is a bit different than clicks, and attribution and optimization can be tricky.

In this webinar, the paid search geniuses from Media Experts and conversation intelligence pros at Invoca will show you how to implement and execute these killer paid search tactics that will turn more high-intent searchers into inbound calls that accelerate your customer acquisition.

In this webinar, you’ll learn:
• The latest trends in paid search to guide your PPC strategy in 2021
• How to use AI to automate and optimize CPC bidding
• How to make click-to-call ads even more effective
• What you need to get real-time attribution for calls and conversions driven by paid search
• Tactics for optimizing campaigns to drive more high-value sales calls

blair symes

Blair Symes

Sr. Director, Product Marketing, Invoca
Jessica Stein

Jessica Stein

Director, Search Marketing, Media Experts

Travis Reason

Director, Search Marketing, Media Experts


Killer Paid Search Tactics That Every Marketer Needs to Know