It’s no secret by now that content marketing – whether on the consumer or B2B side – can be a valuable tool in any marketer’s toolkit. It can create a deeper relationship with your customers and prospects and make the difference between an engaged, captive audience and a passive, brand agnostic audience. But, even though we know it’s critical, it can still be hard to crack the content code and show ROI. Join our webinar and hear from a few rock stars who know how to drive real business results with their killer content.
Sara PillingVP of Digital Marketing and Marketing Communications, PGi
Sara Pilling is the VP of Digital Marketing and Marketing Communications for PGi, a global provider of collaboration software and solutions. During the last 13 years, Pilling has held a variety of roles at PGi and stayed consistently plugged into to its public relations and corporate communications strategies. A graduate of the University of Georgia’s Grady College of Journalism, Sara and her husband live in Atlanta with their two sons.
Dana HarderVP, Strategy, Content4Demand
As VP of Strategy, Dana Harder helps B2B marketers turn their marketing organizations into demand-gen rock stars! That means helping Content4Demand clients build and refine their content strategy, all corresponding content and even their demand-gen efforts. While she’s not helping her clients build a consistent and scalable content strategy, she’s doing yoga, meditating, dying her hair an awesome shade of pink or purple, or cheering her son on at the hockey rink.