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Key Insights on How Marketers Are Navigating Data, Analytics, and Privacy in the Digital-First Era

This free event is now available for on-demand registration and access through August 7, 2022. Once registered, the on-demand content will become available.

Join Salesforce for a dive into insights from 2,500+ marketers worldwide on the latest trends in marketing data and analytics. Customers are now digital-first, and marketers are moving quickly to adapt. Marketers have embraced equally critical mandates: customer satisfaction and growth. Data is central to this dual mandate; marketers use data to understand customers, build trusted relationships, optimize performance, and maximize the ROI of every investment. But harnessing data successfully is not without its challenges. As the quality and variety of data continue to increase, and rules and norms around privacy take hold, effective use of data is becoming central to marketing success.

Attendees will learn:

  • How marketers are re-defining their roles in the digital-first era
  • How marketers are adapting to recent changes in data privacy such as Apple Mail Privacy Protection
  • How marketers use data to drive growth and optimize customer experiences
  • Key trends in how marketers are improving cross-channel data preparation and analysis
dillon baker

Dillon Baker

Senior Product Marketing Manager, Salesforce
Martin kihn

Martin Kihn

SVP of Strategy, Salesforce Marketing Cloud

Martin Kihn is SVP of Strategy for Salesforce Marketing Cloud, where he guides planning for the next generation of solutions for the #1 Marketing Cloud. After earning his MBA from Columbia Business School, he worked for a time as a management consultant – an experience described in his book, House of Lies, the basis for a Showtime series. His most recent book is “Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement” (Wiley), co-written with Chris O’Hara.

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Key Insights on How Marketers Are Navigating Data, Analytics, and Privacy in the Digital-First Era