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How to Win Patients in the Digital Age

Online | On Demand

88% of consumers begin their search for healthcare providers online — and they’re looking for high star ratings and great reviews. But most providers are still struggling to create a strong online presence and reputation on major search engines and review sites.

Key Takeaways:

  • Effective strategies for attracting patients online
  • How to build trust with a solid online reputation
  • How to leverage customer feedback to improve patient experience

Lindsay Neese Burton

Healthcare Marketing Director,

Lindsay Neese Burton has spent most of her career working in marketing at large medical centers in the Southeast, focused on marketing to consumers and referring physicians. Now as part of the team, Burton is excited to help healthcare providers create digital marketing strategies and leverage online reviews to meet their goals.

Ryan Younger

VP, Strategic Marketing, Hackensack Meridian Health

At Hackensack Meridian Health, Ryan Younger is responsible for hospital and partner company marketing, creative services, CRM, digital, market research and brand management. Previously, Younger held management positions at Partners HealthCare, an integrated delivery system founded by Massachusetts General and Brigham and Women’s Hospitals, and affiliated with Harvard Medical School.


How to Win Patients in the Digital Age