Right now, there a unique opportunity for brands to re-engage their consumers and accelerate their business. To enhance your content strategy, you’ll need a deeper understanding of your consumers. That’s where social and media analytics come in. TikTok, Instagram and Facebook can all provide the consumer insights you need to jumpstart your content.
Find out how to tap into social conversations that are taking place on TikTok, Instagram and Facebook to take a data-driven approach to consumer and market intelligence and discover insights and identify critical trends. You’ll learn:
• How to use emerging social trends to inform your strategy
• What to look for from key audience segments and their interests
• How to use popular organic content to inform your media strategy
Harvey RanolaGlobal Head of Media Intelligence, Netbase Quid
Harvey has been developing and executing marketing and revenue operations strategies for more than 10 years. He also has a background in journalism and multimedia production, which has given him the opportunity to create content for media companies and brands like ESPN, Fox Sports and Taco Bell.
Mike BagliettoGlobal Head of Product Marketing, Netbase Quid
Mike has 15+ years of experience in developing marketing strategies, campaigns and content for addressing the needs of targeted audiences. His experience spans from product management and product marketing to demand generation and social media.