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How to Use Third-Party Data to Optimize Your Marketing Spend

In a recent survey, 30% of marketers replied that unreliable third-party data was the biggest challenge when using data in digital campaigns. Furthermore, 82% said that third-party data is unreliable. Often, the root cause is due to delayed access to data since data acquisition, integration, and management is complex.

It may feel out of your comfort zone to understand the data infrastructure underlying your organization. Thanks to new technology, this no longer needs to be the case. Tune in to learn how the Data Cloud enables marketers to seamlessly access and leverage 3rd party data to increase personalization of your campaigns, more finely measure attribution, and improve return on marketing spend.

We’ll discuss:

  • How to enable IT and Marketing organizations to align around a common data strategy
  • How to search for, access, and activate 3rd party data seamlessly for your marketing initiatives
  • Real life use case demonstrations for leveraging point-of-sale, weather, and foot traffic data to drive marketing efficiency

Ganesh Subramanian

Director, Product Marketing, Snowflake

Ganesh works with leaders to transform their businesses through their use of data. His prior experience includes growing SaaS businesses from $5m to $100m and consulting for healthcare, tech, and PE clients while at Bain & Company. He holds a Bachelors of Chemistry and Economics and Masters of Economics degrees from NYU and an MBA from the Fuqua School of Business at Duke University.

Thomas Benedict

VP Data & Media, Ibotta

Mark Gibbas

CEO, WeatherSource

Mike Morrow

Technology Partnerships, Safegraph

 

How to Use Third-Party Data to Optimize Your Marketing Spend