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How to Use DIY Market Research to get Insights and Better Business Results

Agility leads to insights that drive results. Businesses are demanding quality data fast and looking to different vendors within market research to deliver accurate results. In this webinar, panelists will discuss the evolution of market research needs from a business perspective, the role of methodology in driving the demand for faster results, and the impact on the market research industry overall.

David Duganne

Manager, Consumer Insights at DISH Network

Dave has been a key member of the Consumer Insights team at DISH for 3 years. Prior to joining DISH, he worked at Harris Interactive for 16 years, where he consulted with companies in the automotive and transportation industries. Afterwards, he worked at GfK for 6 years, where he focused on customer experience research and consulted with clients across a variety of industries including automotive, technology, financial services, retail, quick services restaurant, and hospitality. Dave specializes in brand health, customer experience, and product launch & development research. At DISH, he primarily supports Sling’s brand, lifecycle and product teams, and oversees brand health tracking for DISH, Sling and OnTech. Dave is originally from Youngstown, Ohio, where he attended Youngstown State University for both his undergraduate Marketing and MBA degrees. After moving to Denver, Dave can claim the badge of living in every time zone in the continental United States.

Jessica Tarlov

Vice President, Research & Consumer Insight at Bustle Digital Group

Jessica Tarlov is Vice President, Research and Consumer Insight at Bustle Digital Group. Her group provides meaningful insights and research into what drives purchase habits, brand consideration, and overall opinions for consumers across BDG’s nine properties. Tarlov and her team work with advertising and marketing partners to develop campaigns that connect, host forums and events, and spearhead thought leadership studies to educate brand partners. Her team is particularly focused on garnering insight into the GenZ and millennial mindset. Tarlov also appears regularly as a contributor on Fox News, representing a refreshing moderate liberal take on the “issues of the day”– all through the lens of a millennial woman. She is a regular on shows such as Outnumbered, America’s Newsroom, Hannity, and countless other Fox News and Fox Business programs. In 2017, Tarlov published her first book, America in the Age of Trump: Opportunities and Oppositions in an Uncertain World.

John Papadakis

Founder & CEO at Pollfish

John has led Pollfish since its inception, bringing with him a history of successful entrepreneurial endeavors. John manages corporate direction and strategy at Pollfish, facilitating company activity across sales, marketing, operations, development, product, and experience, and is responsible for sharing Pollfish’s vision and strategy with our customers, investors, and partners.

Anna Pezzulli

VP of Business Development at Pollfish

Vice President of Business Development, Anna Pezzulli, brings over 13 years of experience in research and data, where she has established herself as an expert in connecting research goals with innovative solutions. With a long-running background serving tech and media clientele, Anna heads Pollfish’s remarkable sales team and oversees their impressive portfolio of subscription clients including The US Department of State, Spotify, and Bustle Digital Group.

 

How to Use DIY Market Research to get Insights and Better Business Results