Learn why 75% of marketers rate webinars and virtual events as their top-performing channels for driving demand. Discover creative ways to connect with global audience segments, build community, and drive long-term demand. From establishing the right strategy to enabling your sales team, join this discussion to get tips you can implement, to ensure your digital events generate interest and impact sales pipeline.
You will learn how to:
- Create a digital events strategy and calendar for continuous demand generation.
- Complement your content strategy with experience-driven programming.
- Pre-qualify, qualify, and nurture your leads towards sales-readiness.