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How to know your customer in a Data Secure World

Get your data collection and data-driven marketing practices ready for a future with more regulation and consumer awareness in data availability while growing your customer trust and transparency for business growth. In this interactive webinar, you will discover:

  • Data Security & Regulation Trends & where we’re going in the next 10 years
  • How to build and foster trust with customers
  • How to turn Customer-centricity into an org-wide philosophy, not just a box to check to avoid penalties.
  • Marketing tactics that inspire customers to want to give you their information
  • The role legal will play in the new world today and in the future & how to have constructive conversations with them
  • Recommendations and resources for ongoing learning

Kim Brown, Experienced Growth Executive and Entrepreneur

Speaker

Kimberly Brown is a highly accomplished growth executive and nationally-renowned speaker, author and consultant with over 15 years of proven success. She has a background with companies such as GE, Acxiom, Hyatt and American Family Insurance and has her bachelor’s and master’s degrees from Northwestern University. With experience across multiple industries, Kim has managed more than $1 billion in digital assets and led teams to high levels of success. Regardless of the industry or business challenge, she has a proven and prominent track record of driving strategy and outcomes businesses need to succeed. Her upcoming book is titled “Centrally Human: Harness the Soul of Your Brand for the Future of Your Company”.

Kim developed the human-centric model, which helps brands embrace their true identity with Radical Transparency, Simplicity and Transparency to be relevant and achieve measurable business goals in today’s 1:1 and highly connected world.

She is an active leader in the digital community as the founder of Chicago Women in Big Data, a university lecturer, and expert advisor at 1871.

Erin Avery, SVP Global Marketing, Vision Critical

Moderator

Erin is an outcome-oriented marketing visionary skilled in crafting a value-based narrative that resonates with the market and customers. She is a thought leader and an effective communicator who influences product strategy and unifies cross-functional teams to create organizational momentum. Erin is committed to giving customers the best customer journey through proactive engagement. Her 10+ years in the enterprise software marketing industry are rooted in data-driven, forward-looking strategies that produce results.

Erin recently sat down with Loyalty360 to talk about data strategies and techniques to increase ROI. When Erin isn’t strategizing innovating marketing practices, you can find her shaping the future of her two young daughters or traveling the world to help customers create meaningful business outcomes.

 

How to know your customer in a Data Secure World