Begins at 12 PM CDT
It’s common to call buyer personas fictional. But it shouldn’t be that way. It’s time to change this perspective so that your buyer persona research generates ROI and helps your company grow.
So, what should a marketer do?
The simple answer; buyer personas need to consider more than your ideal buyer’s demographics, interests and behavior traits. They need to capture deeper insights about your customers’ buying behavior and become the driving force behind everything you do.
In this webinar, Kathryn Strachan will cover:
· How to discover the deep-psychological motivations, pain points, needs and behaviors of your audience.
· How to create personas that encapsulate the true identity of your target market and how to create content that delivers on their needs.
· How to apply personalization throughout your marketing campaigns in a way that builds meaningful relationships with your audience.
To help you apply these concepts in your own marketing, Lenox Powell, Semrush’s Content Director, will also be unveiling Semrush’s brand-new Semrush Persona Tool, designed to bring simplicity and clarity to your buyer persona development process.
Kathryn StrachanOwner and Managing Director of Copy House Ltd.
Kathryn Strachan is the owner and Managing Director of Copy House Ltd., an award-winning content marketing agency specialising in technology and FinTech content.
Kathryn started her career agency-side before striking out on her own. She’s taken Copy House from ground zero to nearly £1 million turnover within two years, turning Copy House into a successful technology content marketing agency.
As well as managing Copy House, Kathryn is a respected industry speaker featuring at events like MoneyNext, Semrush and more. She regularly speaks on topics like SEO, customer-centric content, technology marketing, agency culture, leadership and female entrepreneurship.
Lenox PowellContent Director at Semrush
Lenox is the Content Director at Semrush. She‘s a seasoned content marketer and strategist with over 10 years of experience in B2B & B2C writing, editing and content leadership. When she isn‘t reading, learning or thinking about all things content, she can likely be found on a hiking trail in her home state of Colorado.