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How to Design an Effective Brand Tracker, with Procter & Gamble

This free event is now available for on-demand registration and access through November 1, 2022. Once registered, the on-demand content will become available. 

Do you know how consumers feel about your brand, at any given time? Do you know what effect your marketing and advertising campaigns are having on the perceptions of your brand?

Successful brands use tracking research to monitor brand performance, product usage and attitudes, and consumer behavior over time to make informed decisions that guide marketing strategies in the future.

Join quantilope and Procter & Gamble for an in-depth discussion on the benefits of brand tracking, a framework for how to design an effective brand and campaign tracker, how you can leverage automation for a more efficient approach to gathering and analyzing your data, and how Proctor & Gamble leverages tracking insights to drive business strategies.

Natalee Floyd

Director Analytics and Insights - NA Digestive Wellness, Procter & Gamble

Natalee is an accomplished Analytics & Insights Director with 15 years of success leading high-priority projects at one of the world’s most visible CPG companies. She analyzes multiple complex data sources to uncover clear, concise, and compelling stories that drive businesses to act, and excels at bringing the consumer to life and to the heart of the business.

Peter Aschmoneit

CEO and Co-Founder, quantilope 

Peter Aschmoneit is the co-founder and CEO of quantilope. He previously spent many years as a CMO and marketing director in the international consumer goods industry, where he successfully took responsibility for international brands on behalf of well-known companies like Unilever, Danone and Fuchs.

Gianna Saladino

Associate Research Manager, quantilope

Gianna Saladino is an Associate Research Manager at quantilope. Prior to joining quantilope, she worked at Ipsos where she focused on both quantitative and qualitative advanced methods to help her clients address their key business objectives. Gianna’s research experience covers CPG, media, and telecommunications verticals, helping customers drive actionable insights. Since her time at quantilope, she has been a partner in spearheading quantilope’s tracking initiatives.

quantilope automates consumer research to unlock high quality insights with speed and ease. Our Insights Automation Platform offers AI-driven advanced quantitative and qualitative solutions to support data-driven decision making. Founded in 2014, quantilope was named one of the top 50 most innovative suppliers for consumer research worldwide (Greenbook GRIT Top 50 Most Innovative Suppliers 2021), and is one of the fastest growing technology companies in Germany (Deloitte Tech Fast 50, 2021). quantilope powers consumer insights in brand awareness, market segmentation, advertising testing, product concepts and pricing analysis for over 300 brands including Nestle, Pepsi, Danone, Deutsche Telekom, PBS, OMD, and more.

 

How to Design an Effective Brand Tracker, with Procter & Gamble