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How to Create Content that Sellers Use and Won’t Ignore

This free event is now available for on-demand registration and access through February 13, 2023. Once registered, the on-demand content will become available.

Marketing creates a lot of sales content. The challenge is ensuring it meets sellers’ needs and applies to situations reps encounter.

But how can marketers understand the “real story” if they don’t spend time in the field or listen to sales calls?

How can organizations close the gap between what marketing produces and what sales uses?

There are new rules of engagement that can help you align marketing and sales, leading to more pipeline, deals, and success. In this webinar, we’ll explain what those are. Specifically, you’ll learn how to:

  • Put more relevant and timely content in the hands of your sellers
  • Improve lead quality and readiness through smarter targeting and messaging
  • Find the right cross-functional meeting cadence to keep the engine humming
  • Enable marketers to mine conversation intelligence
  • Move beyond content usage analytics to messaging intelligence

Join Allego’s Jake Miller, Senior Product Marketing Manager and Craig Simons, Director of Marketing, on Nov. 16 as they share real, practical tips and strategies on how to build alignment between sales leaders, marketing, and your sales team.

Save your seat today! If you can’t make it, sign up and we’ll send you the recording.

Jake Miller

Senior Product Marketing Manager, Allego

Jake Miller joined Allego after commercial launch to help establish product marketing and lead ongoing strategic use case development and commercialization efforts. Jake is passionate about sales performance and incorporates his experience as a salesperson in the commission-only high-ticket retail world into his approach for product marketing at Allego.

Craig Simons

Director of Marketing, Allego

Craig Simons is the Director of Marketing for Allego, the market leader for virtual learning and enablement in the flow of work. He has 15 years of experience in Marketing Management with companies such as Blue Cross of Massachusetts, Republic Services, UniFirst and Carvana and is a graduate of Goizueta Business School at Emory University in Atlanta. At Allego, Craig oversees demand, operations, and content marketing efforts to ensure the company continually hits its targets and shares capabilities in modern workforce learning and performance with the world.

Allego represents the next era of sales enablement. Our complete rep-centric platform ensures that sellers have the skills, knowledge, and content they need to optimize team success in a virtual world. In place of traditional training and content enablement tactics – which are rapidly outdated and often ineffective – Allego empowers reps with the activated content they need to close deals faster, and the personalized coaching and learning they require for continuous improvement. And it all happens in the flow of their daily work. 

Whether it’s providing feedback to one another through asynchronous video, or enhancing their skills through AI-powered coaching and peer-to-peer collaboration, more than 650,000 professionals are using Allego to revolutionize the way they onboard, train, collaborate, and sell.

Learn more about Allego and the movement we’re building at allego.com

  • Organizations with sales enablement achieve a 49% win rate on forecasted deals, compared to 42.5% for those without.
  • 84% of sales reps achieve their quotas when their employer incorporates a best-in-class sales enablement strategy.
  • On average, companies that invest in training and coaching their employees can expect a 353% return on investment.
 

How to Create Content that Sellers Use and Won’t Ignore