Higher-ed marketers are spread thin, and the industry as a whole is rapidly modernizing the way it engages prospective students, alumni, faculty and staff, and educators. In a marketplace traditionally underfunded and subsequently slower to adopt digital capabilities, the pressure is on to compete in a crowded space.
In this webinar, our industry experts will discuss:
- Maximization of the student journey from application through alumni participation
- Creation of loyalty through enriched student experiences
- Growth of website traffic and leads submissions, while improving data capture
- Integration, optimization, and future-proofing martech stacks to deliver an integrated experience
Conor Leary is a champion of radically customer-centric experiences and a strategy consultant for brands seeking to provide these experiences. With a focus on digital transformation in B2B and B2B2C industries such as healthcare & high-tech, Conor works with clients to identify the gap between current state and desired future state performance across channels and what needs to be done to bridge this gap. Leveraging Adobe’s footprint in the space, ethnographic and data-driven research, Conor is building Higher Education thought leadership for customers and partners. Conor is an MBA graduate from Columbia Business School and a former high school educator.
As a strategy leader at R2integrated, Carter brings 13+ years of experience and a well-rounded background in overseeing both traditional and digital marketing strategies. She manages R2i’s team of strategists and works with both B2B and B2C clients to develop deep strategic foundations, solve their business challenges, and create immersive and meaningful interactions, with a focus on creative storytelling, 360-degree customer experience, demand generation, and measurable results. She has received Addy, Davey, and W3 Awards for her work. Previous clients include: MIT, Johns Hopkins Carey Business School, Microsoft, Ingram Micro, Hershey, Perdue, Stanley Black & Decker, Pentair, OneMain Financial, United Way, among others.