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Harnessing the Power of Data Driven Marketing

This free event is now available for on-demand registration and access through October 24, 2022. Once registered, the on-demand content will become available. 

Data Driven Marketing… It’s all about the Data!  No matter how you utilize Data Driven Marketing tools to grow your business – – the bottom line is you need to start with Accurate and Targeted Data to succeed.

Join this free webinar to learn:

  • Where to find Marketing Data that is available for Enhancing your Customer Files
  • How to Maximize your Customer Data
  • How to use Enhanced Marketing Data to find New Prospects and Grow Your Sales

Bonus!  All who register for this webinar will be eligible for 3 Months of FREE Usage of our Database!

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Monica Messer

President of Data Group, DatabaseUSA

Monica brings over three decades of leadership experience in quality data sourcing and the creation of marketing databases at both public and private data-driven companies. As President of DatabaseUSA’s data group, she leads DatabaseUSA information strategy to accelerate data transformation and operational excellence. Prior to DatabaseUSA, Monica served 25 years as the Chief Information Officer and President of Data Services at infoGroup.

She holds a Master’s in Political Science from George Washington University in Washington DC, and a Bachelor of Science in Business Administration.

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Erich Kaiser

Vice President of Data Analytics, DatabaseUSA

Erich has over 30 years of experience in the database and information services industry. He understands the need to meld data with corporate business goals to provide successful solutions to any company’s growth aspirations. His history of working for some of the industry’s leading data providers, has made him a respected and “go to” source for data enhancement, analytics and business intelligence solutions.

Currently the VP of Data Analytics and Client Services for DatabaseUSA, Erich oversees the data needs and analytics for dozens of the country’s top businesses – including many Fortune 500 clients. His previous professional stops included Healthcare Data Solutions and InfoUSA.

A graduate of the University of Nebraska @ Lincoln, Erich’s primary focus is, and always has been, on providing bottom-line cost savings and business growth solutions for his clients.

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Howard Alexander

Vice President of Global Accounts, DatabaseUSA

Howard has 35 years of database marketing sales/solutions experience and manages the top global accounts at DatabaseUSA.

He specializes in consultative solution selling consisting of extensive discovery/strategy sessions with prospects/clients.

His ultimate goal is to develop cost-effective B2B and B2C “data driven” marketing strategies that generate solid ROIs and improve overall marketing effectiveness and efficiencies.


Harnessing the Power of Data Driven Marketing