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Getting Started: The Fundamentals of Personalized Content

Free webinar brought to you by Adobe

It’s no secret that customers gravitate toward brands they feel listen to them, understand them, and pay attention to their specific wants and needs.

You want to deliver personalized, contextual experiences to your customers, and you understand that you need to establish a strong digital foundation to achieve this — but how do you actually do it?

In this webinar, Adobe expert Pauline Huynh will show you step by step how to build the digital foundation that will allow you to deliver personalized experiences at scale.

This webinar begins at 1 PM CT


Key Takeaways

  • Why personalization matters
  • Where to begin: what to focus on first, quick wins early in the process and how to achieve scale no matter your starting point
  • How to create, manage & deliver content seamlessly across channels
  • How to leverage data and insights to personalize and optimize content

Pauline Huynh

Pauline Huynh

Product Marketing Manager, Adobe

Pauline Huynh is a Product Marketing Manager for Adobe Experience Manager Sites, leading the go-to-market strategy for the midmarket segment and enabling brands to deliver “wow” modern customer experiences that drive the success of their business. Prior to joining Adobe she worked at Deloitte as a consultant helping technology clients transform business operations. Pauline holds an MBA from UCLA Anderson School of Management and a BSBA from Georgetown University. In her free time, she enjoys snowboarding, exploring new restaurants, and hiking around the bay area.

 

Getting Started: The Fundamentals of Personalized Content